Tracking & Analytics

Before improving on your marketing plan several key metrics need be monitored. Tracking will help you determine which content is bringing you the most traffic and leads. By identifying the weaknesses and strengths across your marketing funnel you can fully optimize your overall marketing plan.

Track Competitors
You should be tracking your competitors to see how they are faring in search, social media, and lead generation. We consider this one the first steps in creating a marketing plan and an important follow-up metric to improve an existing plan. We develop a detailed report on any individual competitor to delve deeper into their strengths and weaknesses.

Manage/Track Conversion Pages
By tracking and measuring conversion rates, you can generate good leads to convert into paying customers. You will also be able to fine tune your marketing plan by discontinuing methods that don’t pay off, replacing them with ones that have a high success of conversion.

Inbound Links
When another website links to a page on your website it is called an inbound link. Inbound links influence your website’s authority. The more inbound links the better, especially if they are from a website with high authority. The best way attract more inbound links is by creating valuable content.

Sources of Traffic
This will tell you where your visitors are coming from and the number of visitors you are getting. Are they direct visitors, referred through natural search engine results, or from other websites? It is important to know this because it will help you optimize your marketing plan and identify where your advertising dollars should be spent. This type of tracking will also reveal which keywords are working best to get visitors to your website.

Identify Website Visitors
Visitor data should be tested and tracked as a regular part of your marketing plan. You want to know where they are located, their connection speed and if they are a brand-new visitor or a repeat one. This will help you create a better visitor experience for those who come to your website.

Page Popularity
Details like the page of the site the visitor entered on and exited from will reveal what information they were looking for. With this information, you can learn how well your landing pages are performing and what content is working best. You can also find out how long they stayed on your website, which will help you come up with ways to keep them there longer.

Blog Success
Tracking is critical for any business oriented blog in order to determine if your goal of getting noticed is working. Tracking traffic and other metrics not only let you know how fast your blog is growing, but what you can do to speed its growth.