Aside from company culture, a robust creative content strategy is the defining element that will set your business apart online. We wanted to share some insight into what can make or sink a content marketing team’s efforts. So this month our marketing team was inspired by National Aquarium Month, and decided to make an infographic illustrating how your company can set sail safely on the high seas of content marketing. We’ve gathered all the essential metaphorical marine animals- sharks, jellyfish, dolphins. . .and, of course, a clown fish. Enjoy!