Rule One: Know who you’re talking to. In online marketing it’s the single most important key to driving marketing return on investment. We can write about creating effective offers, converting leads, and effective keyword strategies all day long. If you don’t know who you’re talking to, it’s all for nothing. So let’s start at square one. Let’s talk about buyer…read more →
If you’re a B2B company, Linkedin presents one of the greatest marketing opportunities of any social media platform. Often overlooked and underutilized, it’s a great way to not only drive targeted traffic to your website, but to raise brand awareness and establish yourself as a thought leader in your industry. The motto for marketing with Mojo is “More Traffic, More…read more →
You have a marketing team, and you’ve decided to correlate inbound marketing strategies because you know it’s the most efficient way to reach your target audience and has a 62% lower cost-per-lead than outbound marketing. Maybe you already have an inbound marketing strategy, so why outsource for inbound marketing services? Chances are that your marketing team or individual is already…read more →
Let’s face it, social marketing can feel like you’re talking to thin air. Twitter and Facebook have countless millions of users, and yet actually getting the attention of just a few of them can feel overwhelming. Developing a social media strategy is admittedly no easy task for the beginner, and you may have looked into different social marketing services for…read more →
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