You know that your lead nurturing campaign is a crucial component in driving your target audience from one stage of the marketing funnel to the next. But how do you develop a campaign that converts instead of driving potential leads and customers away? There have been numerous companies that I’ve had to mark as spam because they bombard me with constant emails….read more →
It’s easy to get so caught up looking for creative drip marketing ideas that you forget your marketing goals in the process. The tendency we’ve noticed—and it’s hard not to, clicking through our personal inboxes—is that agencies often focus on sales with their campaigns and don’t spend time trying to cultivate a relationship with the prospect. Around Mojo, we’ve stopped…read more →
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