Spoiler alert: SEO Agencies aren’t worth it. This will rile up quite a few “SEO experts,” but the fact is search engine optimization isn’t rocket science. In fact, it’s getting easier every day. It’s not quite at the point of “Create Content, Receive Traffic,” but if you know the basics of keyword strategy and article titling it might as well…read more →
The first rule of marketing on Reddit is you do not market on Reddit. The second rule of marketing on Reddit is you do not market on Reddit. That’s the way I see it, anyway. As a long time Redditor and someone who frequents the /r/Marketing subreddit, when companies do marketing on reddit and it’s bad it’s really bad. It’s…read more →
Inbound marketing is a science as much as it is an art, and in the agency business, having solid data and being able to prove ROI is essential to keeping existing clients happy and attracting new ones. That means, yet again, that everything rests on having cutting edge analytics. Well, we’ve got the numbers, and here they are. Here’s a…read more →
At the beginning of July we wrote up a blog entitled “6 Ways to Grow Targeted Twitter Followers,” which quickly became one of our most popular posts. Almost two months later, we’ve picked up a few more tips and thought it would be a good time to revisit the subject. So here it is: 4 more ways to grow targeted…read more →
I do agency work here at Mojo, but on the side I’ve started applying what I’ve learned as an internet marketer to help my mom’s competitive swimming store, Xtreme Swim, through a rough patch. She has a limited budget, as many small businesses do, and almost no budget for marketing. Inbound marketing principles, like what we do at mojo, can…read more →
The Pro Players Foundation is a community outreach program intended to serve disadvantaged children within the DFW area. Through, the efforts of Pro Players children are given a chance to interact with former and current professional athletes as well as business and community leaders through sporting and community outreach events. Partnering with North Texas professional sports teams such as: Dallas…read more →
We’re all adults here. Let’s come out and say it: Google+ was a great concept, but at this point the only ones still using it are marketers and content publishers. The contender didn’t knock out Facebook, even though we wanted it to. It hasn’t replaced Twitter as a way to disseminate news. For business folks, it has almost complete membership…read more →
Yesterday we held our first seminar here at Mojo HQ in Irving, Texas. The topic—which you’ve probably seen plastered about the site, if you’ve been here in the past—was “10 Things CEOs MUST Know About Their Website,” an overview of inbound marketing (the type Mojo does.) It was billed as Websites and Waffles, and we made waffles for all attendees….read more →
The Best Twitter Marketing Software of 2012 You’ve got an awesome twitter growth strategy. You’ve got quality content coming from your blog. You’ve got kick-ass social marketing integration that really ties the room together. There’s no question, if you tweet it they will come—but how do you steamline your social media for faster results, less invested time, and greater ROI?…read more →
These days I tend to pay attention to ads. I can’t help it. I blame our CEO Mike. But before I joined Mojo—back when I was just a normal functioning member of the coveted 18-25 year old demographic—I did the sensible thing and used a browser add-on called AdBlock so that I never had to look at any annoying banner…read more →
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