You know that your lead nurturing campaign is a crucial component in driving your target audience from one stage of the marketing funnel to the next. But how do you develop a campaign that converts instead of driving potential leads and customers away? There have been numerous companies that I’ve had to mark as spam because they bombard me with constant emails….read more →
Inbound marketing is a science as much as it is an art, and in the agency business, having solid data and being able to prove ROI is essential to keeping existing clients happy and attracting new ones. That means, yet again, that everything rests on having cutting edge analytics. Well, we’ve got the numbers, and here they are. Here’s a…read more →
“Whats your conversion rate?” It’s a question that many webmasters have a hard time answering because they don’t track, test and refine their landing pages to squeeze every last penny from their visitors. Why Conversions? With Pinterest, SEO and traffic generation all the rage it’s easy to forget the importance of maximizing conversions. But how else can you literally bump…read more →
Attracting attention to your company can be very unpredictable at times. Finding out how many of the people who converted from a prospect all the way to a lead can be even more unpredictable. However there are ways to estimate and set boundaries in order to achieve your sales goals. Through inbound marketing you can project how many deals you…read more →
These days I tend to pay attention to ads. I can’t help it. I blame our CEO Mike. But before I joined Mojo—back when I was just a normal functioning member of the coveted 18-25 year old demographic—I did the sensible thing and used a browser add-on called AdBlock so that I never had to look at any annoying banner…read more →
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