Keyword research and analysis is the crucial first step to start promoting any website online. It is of paramount importance to ensure your website is targeting the correct keywords and phrases for your target market. A professionally conducted SEO keyword analysis can be the difference between success and failure. There are three main types of keyword and the perfect SEO…read more →
Here’s what most people starting out with SEO don’t realize: Google doesn’t care about your meta keywords. They don’t matter. Really. No, really. You might want to sit down for this one. The truth is you can leave that field completely blank if you want to because Google hasn’t paid attention to meta keywords in years, despite an abundance of…read more →
It’s marketing with a magnet, not a sledgehammer — marketing based on content that attracts and nurtures prospects, not spam that interrupts them. There are three stages: Get Found, Convert and Analyze. Inbound marketing is marketing that’s useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service, not interrupting them with spam. It means pulling prospects in with…read more →
If you wanted to boil internet marketing down to a single starting point, keywords are it. What is a Keyword? A keyword is a word or phrase that a person enters into a search engine like Google and Bing or a social media site like Facebook, Twitter, or LinkedIn. Why Build a Keyword Strategy? More and more consumers are finding…read more →
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