Spoiler alert: SEO Agencies aren’t worth it. This will rile up quite a few “SEO experts,” but the fact is search engine optimization isn’t rocket science. In fact, it’s getting easier every day. It’s not quite at the point of “Create Content, Receive Traffic,” but if you know the basics of keyword strategy and article titling it might as well…read more →
Sometimes HubSpot just doesn’t work. And that’s no surprise: HubSpot is a difficult tool to master. Not because of any flaw in the design in the software–HubSpot is one of the most user friendly management and analytics platforms on the planet, and HubSpot 3 only makes things better–but because inbound marketing represents a huge time investment you may not be…read more →
The first rule of marketing on Reddit is you do not market on Reddit. The second rule of marketing on Reddit is you do not market on Reddit. That’s the way I see it, anyway. As a long time Redditor and someone who frequents the /r/Marketing subreddit, when companies do marketing on reddit and it’s bad it’s really bad. It’s…read more →
Inbound marketing is a science as much as it is an art, and in the agency business, having solid data and being able to prove ROI is essential to keeping existing clients happy and attracting new ones. That means, yet again, that everything rests on having cutting edge analytics. Well, we’ve got the numbers, and here they are. Here’s a…read more →
At the beginning of July we wrote up a blog entitled “6 Ways to Grow Targeted Twitter Followers,” which quickly became one of our most popular posts. Almost two months later, we’ve picked up a few more tips and thought it would be a good time to revisit the subject. So here it is: 4 more ways to grow targeted…read more →
You have a marketing team, and you’ve decided to correlate inbound marketing strategies because you know it’s the most efficient way to reach your target audience and has a 62% lower cost-per-lead than outbound marketing. Maybe you already have an inbound marketing strategy, so why outsource for inbound marketing services? Chances are that your marketing team or individual is already…read more →
I do agency work here at Mojo, but on the side I’ve started applying what I’ve learned as an internet marketer to help my mom’s competitive swimming store, Xtreme Swim, through a rough patch. She has a limited budget, as many small businesses do, and almost no budget for marketing. Inbound marketing principles, like what we do at mojo, can…read more →
Yesterday we held our first seminar here at Mojo HQ in Irving, Texas. The topic—which you’ve probably seen plastered about the site, if you’ve been here in the past—was “10 Things CEOs MUST Know About Their Website,” an overview of inbound marketing (the type Mojo does.) It was billed as Websites and Waffles, and we made waffles for all attendees….read more →
With the arrival of the Google Penguin update, many webmasters and search engine optimizers are already crying over the future of link building. Today, many are already saying that link building is a dead phenomenon. There are even those that say that search engine optimization as a whole is already dead. But is this really the case? Is there no…read more →
In the early days of the Internet, when search engines were brand-new and the universe of websites was limited, all a developer had to do for a decent page ranking was create a unique title. Along came Google, and with it, the need to use things like keywords and back links in order to maintain a high ranking. But Google’s…read more →
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