A huge part of inbound marketing is creating great website content, specifically through a blog. This can be hard especially for people who don’t write often. Things will go well for the first few weeks and then disaster strikes – writer’s block! The best way to avoid sitting at your screen with an empty mind and blank…read more →
In the early days of the Internet, when search engines were brand-new and the universe of websites was limited, all a developer had to do for a decent page ranking was create a unique title. Along came Google, and with it, the need to use things like keywords and back links in order to maintain a high ranking. But Google’s…read more →
These days I tend to pay attention to ads. I can’t help it. I blame our CEO Mike. But before I joined Mojo—back when I was just a normal functioning member of the coveted 18-25 year old demographic—I did the sensible thing and used a browser add-on called AdBlock so that I never had to look at any annoying banner…read more →
It’s marketing with a magnet, not a sledgehammer — marketing based on content that attracts and nurtures prospects, not spam that interrupts them. There are three stages: Get Found, Convert and Analyze. Inbound marketing is marketing that’s useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service, not interrupting them with spam. It means pulling prospects in with…read more →
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