Inbound marketing is a science as much as it is an art, and in the agency business, having solid data and being able to prove ROI is essential to keeping existing clients happy and attracting new ones. That means, yet again, that everything rests on having cutting edge analytics. Well, we’ve got the numbers, and here they are. Here’s a…read more →
Almost invariably, when someone asks why their blog isn’t attracting a stronger readership, despite having a wealth of original, great information, and a reader friendly website, the answer comes down to this: nobody can find it. A mind blowing deduction, right? Really, though: surprisingly few people having traffic troubles don’t evaluate and tweak their blogging strategy, and if they do,…read more →
If you think blogging isn’t the answer to your company’s inbound traffic dilemmas, consider this: you’re here, aren’t you? Of the many, many millions of websites on the internet, you not only stumbled across this one, you’re taking a little longer than the national average to stare at the pixels on this page. And maybe this overplayed sign. This…read more →
It’s marketing with a magnet, not a sledgehammer — marketing based on content that attracts and nurtures prospects, not spam that interrupts them. There are three stages: Get Found, Convert and Analyze. Inbound marketing is marketing that’s useful. It means acquiring customers by attracting and nurturing prospects with exceptional content, data and customer service, not interrupting them with spam. It means pulling prospects in with…read more →
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