Inbound Marketing
Increasing your customer database accelerates ROI, which means you have to increase the number of leads, and do so preferably in the least amount of time as possible. This is what inbound marketing does, which is Mojo’s specialty.
Inbound marketing acquires customers by attracting and nurturing prospects. It pulls prospects in with a magnet, your magnet being exceptional content (blogging, search engine optimization, social media, drip nurturing, etc.), data, and customer service. But, not all content is good content. So don’t beat them over the head with the sledgehammer, that is spam. Customers will delete this before even opening it. And don’t waste your time writing content that may never bring in a lead. Use business intelligence tools and pull the prospects in with smart, inbound marketing tactics that nurture them into customers.
Your time is precious, and you may not have the time to learn all the tools that make up inbound marketing. At Mojo we help you not only define your marketing goals in concrete terms, we help you reach them. Having access to great content writers on staff and integrated analytics is the key to that process, because at the end of the day, you need progress and numbers you can show. Marketing ROI is possible, but you need the right tools to measure it. Our inbound services will give you the content, strategy, and measurable results you need to be beyond successful and leave your competitors in the dust.
Why Inbound versus Traditional/Outbound Marketing?
Inbound marketing tactics tend to be cheaper than traditional marketing tactics. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics.
How does inbound marketing work?
Think of your sales and marketing process as a funnel. Fresh and educated prospects come in at the top of the funnel that have been pulled in by content. Satisfied leads go out the bottom as consumers. Your goal is to maximize both the number of people you attract at the top of your funnel as website visitors, which will increase the number that come out the bottom as happy customers. It’s that simple. But, measuring and optimizing the conversions in the funnel is critical to success.
Mojo Media Labs uses three types of tactics to do this:
- Get Found — Tactics like blogging and search engine optimization attract qualified prospects to your website.
- Convert — Tactics like landing pages and lead nurturing convert website visitors to leads and thus long-term customers.
- Analyze — Tactics improve the efficiency of the entire process — to get more of the right people in the top and out the bottom. Again, without this right tool, efficiency is difficult.
Get Found tactics will help you attract visitors to your website (prospects to the top of your funnel). These tactics are crucial because they’re like the building’s foundation: You can’t build anything without them. If you don’t have any website visitors, you can’t generate leads.
Convert tactics help transition the visitors you attract to your site with blogging, social media, and search engine optimization, and convert them into into paying customers. You can generate a lot of activity on your website without these convert tactics, but you won’t generate any revenue. There is a science to this conversion, and we are the scientists.
Analysis is the critical third category of inbound marketing tactics. Once you start attracting people to your site with blogging, social media, and SEO; once you start converting those new website visitors into leads and customers; you need to begin analyzing your sales and marketing funnel to figure out ways to make it more efficient. That is where the tools are important, and Mojo has the experts with these tools.
Social Media Marketing
It’s 2012 and some companies still haven’t gotten onboard with social media. And if you have, chances are you aren’t realizing its true potential and are missing out on revenue.
Having links to Twitter, Facebook, LinkedIn, Google+ and Youtube are one thing–but using those services as part of an integrated marketing strategy that drives inbound traffic is another. Sound complicated? Mojo Media Labs utilizes social media in the most efficient ways to connect to the communities and customers (and competitor’s customers) in your market. We help you create personal relationships, deliver the right social content, and supply information that makes people want to hit that subscribe button, comment on posts, RT tweets, and share with their friends. And did you know, that every time someone “likes” something you publish, your search engine authority increases? So it’s not just good PR, it’s good marketing–and it’s becoming more important than you may realize.
An effective social media market strategy includes:
- Engaging the communities that form the core of your market
- Extending brand awareness at a viral rate
- Driving traffic to your website
- Controlling your online image
- Creating conversation with your audience
- Measuring the real results of your social media efforts so you know exactly which one is producing the most revenue.
Here at Mojo, we focus on the social media sites that are the most relevant to your business. You could be spending countless hours creating content for social media that isn’t converting traffic into leads. Maybe you’re using platforms that your target audience doesn’t use. By letting us get to know you, we can get to know your target audience and what it is that will sell your company to them.
Content Marketing
Creating remarkable content is the best thing you can do in your pursuit to get found online. Each page you create for your site is a new opportunity to rank well in search engines for a new keyword you want to get found for. And every webpage has the potential to draw in traffic from other sources like social media.
Think of it this way: a 20 page website has 20 more chances to draw traffic for different keywords. A 200 page website has ten times more chances to draw traffic. And if you keep that content fresh (and refresh it), your chances multiply from there.
New and engaging content will attract visitors, keep them returning, and encourage them to spread your brand organically. Once you’ve established yourself as a resource, your authority on the web will continue to climb–and with it, your search ranking. But creating fresh, quality content on a regular basis is a time-consuming and resource-intensive undertaking. And in today’s market, you need to stay focused on optimizing your service and keeping your head in the game. That’s where we come in. We are the content marketing experts. Our staff thrives in writing content that will astonish your target market and make you an authority in your industry.
Mojo will help you attract visitors and provide outstanding, keyword driven content with the following services:
- eBooks
- Webinars
- Blogging
- Newsletters
- eMail Campaigns
- Website pages
- and many others
People always like free stuff. But, what’s more important than offering free services is generating a reputation for expertise with potential customers. Providing eBooks, webinars, blogs, newsletters, etc. not only attracts potential customers because its free content, but it also establishes you as an expert. Yet, writing an eBook could take hours of your precious time. Add webinars and blogging to that list, and you have months of work ahead of you already. At Mojo Media Labs we provide these services and guarantee a boost in visits to your website.
Still have questions?
Search Engine Optimization
A well balanced SEO strategy is key to having an authoritative web presence.
75% of SEO (Search Engine Optimization) comes from your off-page web authority. That’s links to your website you get through publishing great web content, making proper use of social media, blogging, etc., that get people talking. That extra 25% leap to the top of search results comes from carefully optimizing the keywords, meta description, linkbuilding, tags, etc., on your site so that you become as relevant a search result as possible.
But, utilizing SEO properly takes a lot of time if you don’t have the expertise. What if you’re currently pounding out the hours creating content but not reaping the highest feasible results for SEO? At Mojo we believe that when someone googles your industry, you need to be the first result. If you aren’t, your competitors are.
Our SEO services take the guesswork out of search rankings. Mojo will help you:
- Analyze keywords relevant to your market
- Implement those keywords in your pages, content, and meta-data
- Maximize your amount of incoming links
- Execute the strategy you need to achieve web dominance
Now, perhaps you already have a blog. But, are potential customers finding your blog? Hopefully they are, because blogs are SEO juice! Perhaps you have keywords threaded throughout your landing pages, but are they the keywords your potential customers are typing in? Are they bringing in traffic? Blogging isn’t just about writing just as SEO isn’t just about filling up landing pages with keywords; it’s about strategy.
Here at Mojo we make it our specialty to not only create blogs, but create content that potential customers are searching for. We get to know your target audience so that when they type in keywords, it’s your landing pages that pop up.
How do we know what’s working? Optimizing the best strategies for SEO is our job. We have the tools to determine the search rankings for you and your competitors. So leave the stress to us.
Website Development
To maximize your business, you need a website (or as we like to call them, lead generation machines) that’s the perfect harmony of pleasing aesthetics, ease of use, and marketability. Optimizing your website for search engines is just the beginning–we have the creative talent to design your website in a way that will leave your visitors thinking you’re not just an authority, you’re beyond Web 2.0.
Whether you want ground-up site construction, a facelift for your current online presence, or simply more integrated pages, we’re here to help. Our web development solutions will:
- Optimize your website for search engines
- Integrate powerful analytics across pages
- Build better landing pages
- Promote ease of use and information availability
- Refine your lead pulling potential
- Assert your brand in a dominant way
- Integrate with your CRM
- Build lead-nurturing campaigns to all of your offers (because remember that lead generation without nurturing is not lead generation)
Still questioning whether Mojo is a right fit for your website goals?
Branding
Your brand is more than just your logo.
It’s about how people respond to you. You can have the best product or service in the industry, but without the right brand, and keeping that brand flexible, your potential will never be realized. We cover everything you need to forge a powerful corporate identity, whether you’re just starting up or looking to redefine the way people see you. We’re unique in that we understand a successful brand is more than just being great creative. It’s about careful strategy and execution that makes the most of thorough market research and competitor analysis. We’ll analyze your brand, evaluate your positioning, define your creative expression and implement a strategy will leave your competitors wondering what happened.
Here are a few of the many services we offer:
- Brand Identity
- Public Relations
- Market Research
- Logo Design
- Naming Services
- Media & Sales Kits
- Trade Show Displays
- Print & Online Advertising
Don’t see what you need on that list? Just ask. Chances are, we do that too.
