The Egyptians knew how to make lasting impressions. Does your brand?
Delivering information through visualization is and has always been an effective form of communication. This applies to us as inbound marketers because the priorities of a commercial marketing graphic in order are appeal, retention and the comprehension. Brands are looking to catch their viewers’ attention and make that lasting impression. Viewers’ comprehension of the visual content typically comes last in line, unless the brand has created an infographic for the purpose of specifically describing the industry, a product or service (think Ikea® ads). While the Egyptians (probably) were not building their pyramids and carving hieroglyphics to deliver a commercial advertisement, they knew how to effectively communicate their message throughout the ages through visual storytelling.
Infographics are a graphic visual representation of info, data or knowledge to present complex info quickly and clearly; infographics are visual content. When using graphic visualization (i.e. infographics) in marketing the top objective is appeal. As a marketer, you want to catch your viewers eye and entice them into reading your content. It is useless to you if a viewer finds your infographic [visual content] eye-catching but completely forgets your brand minutes later. We want viewers to remember our visual content. In the marketing game, being appealing enough to prospective customers to get your audience to listen is always goal number one.
Why Infographics Are Resonating with Target Audiences
The infographic has become one of the most popular (as well as in demand, trendy and viral) forms of content marketing in 2013. This is wonderful news for the online marketing world. Why? Because, now audiences are wanting to learn about your industry through visual aesthetics. Infographics have this amazing power of visual storytelling that will attract, inform and inspire your audience through your content.
For those who need the cold hard facts to be truly convinced about the power of infographics as visual content, Visual.ly has organized an impressive collection of facts and findings that are hard to refute.
How visual content is transforming the marketing landscape:
Approximately 65% of people are visual learners.
90% of information transmitted to the brain is visual.
The estimated attention span was 12 minutes in 2000; in 2012 the estimated attention span is only 5 minutes.
The average person is exposed to the equivalent of 174 newspapers of data per day.
Visualization makes your message more tangible, concrete and actionable.
Marketing persuades consumer’s buying behavior and data visualization enhances that by factors of recall, memory and brand identity.
Delight Prospects and Current Customers with Visual Content
It is no secret that humans are visual creatures. We are living in an age where people are constantly snapping pictures on smart phones and exchanging all forms of social content through a multitude of channels with communities that stretch across the globe. However, it is no longer easy to create content that is memorable to your ideal customer, and harder still for that content to persuade their buying behavior.
Infographics present information in a way that excites your customers mind, stimulating their brains and boosting their factors of recall, memory and brand identity. The design element of infographics enhances communication with the viewer. Creating visual content, such as infographics and data visualizations, enables you to take your data driven ideas to new found forms of understanding for your customers.