Inbound Marketing Essentials for ECommerce

Inbound Marketing Essentials for eCommerce: The Basics

According to the U.S. Department of Commerce in a February 2014 press release (click here to download), e-commerce for fourth quarter 2013 increased nearly 17% over the same period the previous year. In other words, there was 17% more online shopping for the holidays last year. E-Commerce continues to increase as mobile devices such as […]


Testing Workflows In HubSpot

Any tool used for essential work should be subject to QA testing. HubSpot’s marketing automation workflows for lead nurturing are no different. You need to know the workflow is behaving as expected because, as an inbound marketer, you need quality data to inform your marketing efforts. Tools also require maintenance. Whenever new or updated workflows […]