Inbound marketing has certainly been all the rage over the past few years. The strategy of attracting customers to your site by promoting relevant content, converting them to a lead using landing pages, and closing customers who work their way down the funnel to marketing qualified status is a very well-known methodology by now. This […]
What are the most pressing issues facing your company? Is it sales leads? Is it brand awareness? When you think of inbound marketing, these are some of the areas it typically address. This makes sense, because this is inbound marketing’s bread and butter. But what if I told you that it can do a lot […]
Well, it happened. We have been talking about “smarketing” for a long time, but Hubspot finally gave everyone an all-in-one comprehensive tool that will officially combine sales and marketing. That’s right, Hubspot has a sales management tool (also known as a “customer relationship management tool“, or CRM) that is fully integrated with Hubspot’s marketing software. The […]
Sun Tzu famously said, “Know yourself and your enemy, and in a 100 battles you will never be imperiled.” Many times, this is easier said than done. Particularly the “know yourself” part. The mantra in marketing is: Differentiate, Differentiate, Differentiate. But in order to differentiate you have to know what really sets you apart. Recently, […]
Marketing is the process of teaching consumers why they should choose your product or service over that of your competitors. If you are not doing that, you are not marketing. It’s really that simple. The key is finding the right method, and defining the right message, to educate and influence your consumers.
Good-looking websites loaded with educational and entertaining content are the new black. You’ve made the investment, and although your 2014 marketing budget is long gone, everyone agrees it was money well spent. Your online audience has grown sharply and consistently, month after month. You have a record number of visitors. So why is sales still […]
Google announced last week that it will be ending Google Authorship. Some of you may be asking, “What the heck is Google Authorship?” The fact that you don’t know what it is, is actually one of the reasons they are ending it. Until last week, Google had a feature called Google Authorship that would allow […]