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content marketing, inbound marketing

Compelling Content = Engaging Content Marketing

Make your content compelling. Create engaging content. Distribute content that your readers will find useful. We all know the cliches. But content should be goal driven, and the only way to measure whether or not certain content is meeting certain goals is to measure data. The only way to measure data is through analytics. Content […]

Inbound Recruitment: Leverage Your Database of Hiring Prospects

You’ve created a community of fans of your culture. They’re your followers on social media, visitors to your website, and friends and contacts of your current employees. They’ve become engaged admirers of the culture you’ve created and the work you produce. You track them, measure their activity, use analytics to show their interest in your […]