the key to inbound marketing is outbound marketing

What’s the key to inbound marketing? Outbound marketing.

Inbound marketing has certainly been all the rage over the past few years. The strategy of attracting customers to your site by promoting relevant content, converting them to a lead using landing pages, and closing customers who work their way down the funnel to marketing qualified status is a very well-known methodology by now. This […]

Hubspot CRM and Sidekick Product Launch-- Mojo Media Labs

Hubspot’s CRM and Sidekick New Product Launch

Well, it happened. We have been talking about “smarketing” for a long time, but Hubspot finally gave everyone an all-in-one comprehensive tool that will officially combine sales and marketing. That’s right, Hubspot has a sales management tool (also known as a “customer relationship management tool“, or CRM) that is fully integrated with Hubspot’s marketing software. The […]

Me Too Me Too Mojo Media Labs

Me too! Me too!

Sun Tzu famously said, “Know yourself and your enemy, and in a 100 battles you will never be imperiled.” Many times, this is easier said than done. Particularly the “know yourself” part. The mantra in marketing is: Differentiate, Differentiate, Differentiate. But in order to differentiate you have to know what really sets you apart. Recently, […]