Mojo Media Labs with Guest Expert Sam Lam, MD, FACS Mojo Media Labs is introducing a new series called Mojo Google Hangout! We’re using Google’s Google Hangout feature to bring you the latest, most relevant real-life marketing stories. Experts from a range of industries join us to share how they use digital marketing to drive business results. See our first…read more →
The 2013 class of college graduates this May are entering a world of digital. They know this, but were they properly prepared for it? In 2013 all marketing strategies include digital aspects, and if your strategy doesn’t include digital–it should. Digital and online strategy is implemented in every industry from retail to small-to-medium B2B. Most everyone understands the basic importance…read more →
Mojo Media Labs’ CEO Michael Rose will be speaking on How to Leverage Blogging for Ridiculous Results on Monday, May 20th 2013 for a DFW Social Media event. DFW Social Media is a marketing group that focuses on the latest trends in social media marketing. DFW Social Media facilitates meetings and webinars to share best tips on marketing and lead…read more →
Inbound Marketing and the Dallas Social Scene Facebook. Twitter. LinkedIn. YouTube. Instagram. We’ve all heard of the sites, and I can guarantee that most of your potential customers are on at least one of them throughout the day. Businesses know this and have been utilizing social media tactics more and more with their inbound marketing strategies. In fact, as of…read more →
So You Want to Know About Drip Marketing Drip marketing is a communication strategy used by businesses where pre-written messages are sent to a specific audience for a specific goal, whether they are leads, site visitors, or current customers. These pre-written messages are tailored to each group and are sent relative to a certain time frame, often using multiple messages…read more →
Why Content Marketing is Generating Return on Marketing Investment for Businesses Marketing in 2013 isn’t easy. In fact, to generate a return on marketing investment marketers have to disregard a lot of traditional marketing practices. Because today’s consumers are able to dodge advertisements by muting commercials and ignoring online paid ads, they instead research online the information they believe relevant…read more →
Understanding SEO Techniques and Return on Marketing Investment It may be hard to conceptualize in terms of return on marketing investment why your website should be search engine optimized. But truth of the matter is that implementing the proper SEO techniqes to optimize your website is important for three main reasons – all which have return on marketing investment as…read more →
Social Media Strategy Level- Intermediate Drip Marketing Ideas For A Strong Social Media Strategy I thought I’d take the opportunity to share a social media strategy I recently developed. One of my largest issues when creating a social media strategy is finding a way to maximize on the original content that I’m creating. When you’re posting 3-4 times a day…read more →
Off Page SEO and Your Digital Marketing Strategy Off page SEO refers to what you do off your website to improve its search engine optimization ranking. In many ways, you can see many off page SEO techniques as something similar to the offensive strategies used by a basketball team. Both have similar goals: an increase of traffic, although with basketball,…read more →
Design Your Lead Nurturing Campaigns for A Return on Marketing Investment Lead nurturing campaigns are a critical part of any digital marketing strategy. As you know, to generate a return on marketing investment there needs to be conversions (websites visitors to leads and leads to customers). I’m going to share with you three lead nurturing campaigns that, with the right…read more →
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